#ExpandCapacity: Building a Strong BRAND 3

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.       Brand Development – Branding Decisions
  Branding decisions finally include brand development. #ExpandCapacity

2.       For developing brands, a company has four choices: line extensions, brand extensions, multibrands or new brands. #ExpandCapacity

3.       Line extension refers to extending an existing brand name to new forms, sizes, colours, flavours of an existing product category

4.       This is a low-cost, low-risk way to introduce new products. #ExpandCapacity

5.       However, there are the risks that the brand name becomes overextended and loses its specific meaning. #ExpandCapacity

#ExpandCapacity: Building a Strong BRAND 2

1.       Brand Name Selection – Branding Decisions
  #ExpandCapacity

2.       When talking about branding decisions, the brand name decision may be the most obvious one. #ExpandCapacity

3.       The name of the brand is maybe what you think of first when imagining a brand – it is the base of the brand. #ExpandCapacity

4.       Therefore, the brand name selection belongs to the most important branding decisions. However, it is also quite a difficult task

5.       We have to start with a careful review of the product and its benefits,the target market and proposed marketing strategies.#ExpandCapacity

6.       Naming a brand is part science, part art, and certainly a measure of instinct. #ExpandCapacity

7.       Although finding the right name for a brand can be a challenging task, there are some guidelines to make it easier. #ExpandCapacity

#ExpandCapacity: Building a Strong BRAND 1

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.       Branding consists of a set of complex branding decisions. Major brand strategy decisions involve... #ExpandCapacity

2.       Brand positioning, brand name selection, brand sponsorship and brand development. #ExpandCapacity

3.       Before going into the four branding decisions, also called brand strategy decisions, we should clarify what a brand actually is.

4.       A brand is a company’s promise to deliver a specific set of features, benefits, services and experiences consistently to buyers.#EXpandCapacity

5.       a brand should rather be understood as a set of perceptions a consumer  has about the products of a particular firm.. #ExpandCapacity

2 in 1!!! #FPL #EPL #Fantasy #Manager #FantasyManager #Bandwagon by @Acidbej

2 in 1!!! #FPL #EPL #Fantasy #Manager #FantasyManager #Bandwagon

With three months before the next international break we can kiss her goodbye and focus on

building a team to at least see through the year. First part of the article would focus on my team(i

played my wildcard) and the concluding part bargain to look out for.

Wildcard

OUT: Ibrahimovic; the big Swede is out for obvious reasons, with two suspended players in my

team, it looks like a reasonable deal to let them go, so off goes Barry too. Deeney; Watford

skipper has been productive for his price tag but his replacement fixtures is more inviting.

Azpilicueta; letting off weight for Kun, just another causality, av still gat Alonso to smile with the

blues. McAuley : The baby in me tells me his pretty run is over, we regret not following our guts

most times. :D

IN: Aguero; Sergio Kun Aguero, hmmmmmmmmmm there is really nothing to say,let three

players off to accommodate him. Vokes; at that price, form and next ten fixtures he is the perfect

back up striker to buy. Friend and Gibson; regular starters at a bandwagon price and average of

5points per game, remember the assist against City. ;) Redmond; on set piece duty and the man

that makes them tick w2 in 1!!! #FPL #EPL #Fantasy #Manager #FantasyManager #Bandwagon

With three months before the next international break we can kiss her goodbye and focus on building a team to at least see through the year. First part of the article would focus on my team(i played my wildcard)  and the concluding part bargain to look out for.

Wildcard

OUT: Ibrahimovic; the big Swede is out for obvious reasons, with two suspended players in my team, it looks like a reasonable deal to let them go, so off goes Barry too. Deeney; Watford skipper has been productive for his price tag but his replacement fixtures is more inviting.  Azpilicueta; letting off weight for Kun, just another causality, av still gat Alonso to smile with the blues. McAuley : The baby in me tells me his pretty run is over, we regret not following our guts most times. :D

IN: Aguero; Sergio Kun Aguero, hmmmmmmmmmm there is really nothing to say,let three players off to accommodate him. Vokes; at that price, form and next ten fixtures he is the perfect back up striker to buy.  Friend and Gibson; regular starters at a bandwagon price and average of 5points per game, remember the assist against City. ;) Redmond; on set piece duty and the man that makes them tick when they do.

#Wawu: Senator Barnabas Gemade caught sleeping during plenary...for the 3rd time in one year

Barnabas Gemade, the senator representing Benue North-East Senatorial Zone was again, caught sleeping on the floor of the senate while his colleagues were debating on a bill today, November 17th.

#Amen: Corruption is fighting back at my government but we will win- Pres. Buhari

President Buhari has said that the anti-corruption war of his government is tough and grueling, with corruption fighting back vigorously but however says that the battle would be won.

Meeting with American Secretary of State, John Kerry, yesterday Wednesday November 16th, on the margins of conference on climate change, COP22, in Marrakech, Morocco, President Buhari said corrupt people had accumulated a formidable arsenal of illicit wealth, which they were now deploying against the government on diverse fronts.

#SayGod!!! Obasanjo wanted to be a lifetime president- Atiku Abubakar says

Former Vice President Atiku Abubakar had a recent interview with EFCC's quarterly magazine named Quarterly magazine. In the interview, Atiku alleged the his boss and former President Olusegun Obasanjo, had planned to amend the constitution so that he can be president for life as against the third term bid he was presumed to be pursuing. Atiku in the interview said that his refusal to support Obasanjo's request made them fall apart;

#YouSay?? Pres. Buhari is bereft of ideas- Fayose says

Ekiti State Governor, Ayodele Fayose has said the country is currently grounded because President Buhari is bereft of ideas to lead the country. In a statement released by his Chief Press Secretary (CPS), Idowu Adelusi, Fayose who spoke when he addressed members of the state assembly yesterday in Ado Ekito the state capital, said :

"Very soon, APC will explode and disintegrate because it was founded on deceit. If you are in PDP, you are a pen robber, but if you gate-crashed into APC, you become a saint automatically.‎ Within one and half year, the APC government grounded the economy. Unfortunately, Muhammadu Buhari cannot find solution to hunger, unemployment, depressed economy and insecurity in the country because he is bereft of the ideas. Nigerians should brace up to change the change because the right leader, the right president is yet to come. What we have now is aberration".

Read the full statement below:

#Wawu: Read what Femi Adesina is saying to defend President Buhari

Special Adviser Media & Publicity to President Buhari, Femi Adesina, was guest on Channels TV yesterday where he spoke on some national topical issues.

During the interview, Adesina stated that President Buhari was the only one that can assess his Ministers as he was the one who assembled and assigned them to their various ministries. According to Adesina, the decision of President Buhari to re-jig his cabinet would be totally his decision.

"Let me refer you to the Good Book. It says, "who are you to judge another man’s servant? It is before his master that he either rises or falls." The President assembled that cabinet, he has timelines and deliverables for them. So he is the one who can judge and assess them. If he is going to re-jig that cabinet, it is going to be his decision, his perogative"he said

Read excepts from the interview below...

Citizenship!!! #FPL #EPL #Manager #FPLManager by @Acidbej

My progress so far has been amazing considering the fact that I have spent more than half of MDs without any Manchester City player and started on MD2.

Capoue

Bargain of the season the first 5 games but has failed to repay the faith 40% of managers still have in him, locking horns with a Klopp side that leaves no room for opposition Midfielders to operate and  it seem like a reasonable decision to sell before his value drops further or worst case send him to the bench.

Gundogan

Under Guardiola, the German import has blossomed, having grabbed braces in each of his last two appearances.Although his goal-scoring exploits were assumed to be premature, the German followed up on his domestic league performance by responding with yet another solid showing midweek against the preeminent leviathan-like giants known as Barcelona. Both goals scored in the Champions league were examples of Gundogan finding clever pockets of space, but they were still matters of “being in the right place at the right time”. Despite a cheaper price tag than the majority of alternative City attackers, Gundogan offers nowhere near the amount of threat as, so say, Kevin De Bruyne, but based off of current form, and until we are explicitly proven otherwise, appears to be a viable second choice option. For those willing to take a risk, choosing Gundogan over teammates such as Sterling may be the route to go. City faces the leaky Middlesbrough defense thisweekend, so it will be interesting to see if the German can keep returning and deliver another prosperous showing.