| What You Need to Know Before the Interview | Where You’ll Find the Information |
| | |
| What the company sells | About Us page on the the company’s website |
| The company’s history | About Us page, LinkedIn Company Page or Wikipedia page (or conduct a Google search on the company name) |
| The bios of the leaders of the organization | About Us, Management, Leadership or Investor page on the company website |
| Who the organization’s competitors are | The company website is unlikely to include this information. Conduct a Google search on the company name, and also perform a Google search on the term (in quotation marks) “Competitors of [Acme Explosives]” |
| What the organization has been up to lately | Check out the Newsroom, Press or Media section of the company’s website, looking for recent press releases. Conduct a Google Web search and Google News search on the company name. |
| The background and communication style of your hiring manager and anyone else you’ll be interviewing with | Start with the company’s website and see whether your hiring manager has a bio and photo there. Next, jump to his or her LinkedIn profile and read every word. Notice your possible next boss’s interests, group affiliations, college alma mater(s) and connections. Look at the way he or she writes endorsements. Notice the way he or she has written his or her own profile. What is this person like? What does his or her photo tell you about him or her? |
| What your hiring manager is up against right now – his or her most likely Business Pain™ | With the information you’ve already collected and synthesized, what do you imagine is keeping this hiring manager up at night? What’s his or her biggest problem? Are the IT systems failing to keep pace with the company’s growth, or is it likely that their Marketing materials aren’t meeting the needs of the salespeople in the field? If you can develop a Pain Hypothesis™ and bring it with you to the interview, you’ve got a great conversation-starter! |
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